Zhangjiajie’s net profit grade was 58% last year, exceeding 30 million yuan in the first quarter

Zhangjiajie’s net profit grade was 58% last year, exceeding 30 million yuan in the first quarter
On the evening of April 27, Zhangjiajie Tourism Group Co., Ltd. (hereinafter referred to as “Zhangjiajie”) released its 2019 annual report.In 2019, Zhangjiajie’s operating income was 4.2.5 billion, a decrease of 9 every year.21%; net profit 1105.590,000 yuan, a decrease of 58 every year.13%; deduct non-net profit 525.770,000, an annual decrease of 75.18%.Zhangjiajie said that the company’s revenue and net profit in 2019 all declined, mainly due to the increase in ticket prices and preferential ticket policies.The increase of the subsidiary Dayong Ancient City Company is also a major reason for the decrease in Zhang Zhangjie’s net profit.In addition, due to the impact of the new coronary pneumonia epidemic, attractions, transportation of hotels and hotels near Zhangjiajie were temporarily suspended. As a result, the number of tourists received by Zhangjiajie in the first quarter of 2020 was severely reduced and the operating income was greatly reduced.Zhangjiajie will receive 618 tourists in 2019.According to the annual report of 270,000 people, in 2019, one of Zhangjiajie ‘s main businesses was passenger operating income of 1.500 million yuan, accounting for 35 of the total operating income.2%, a decrease of 12 per year.04%.Some analysts pointed out that the extension of Zhangjiajie’s environmental protection guest operating receipts is related to changes in fee policies.According to relevant policy requirements, the core scenic spots in Wulingyuan have lowered the price of environmentally friendly passenger transportation, and expanded the policy-free range for special groups since April 10, 2019.However, the number of ticket purchasers of environmentally friendly passenger transport has not increased with the adjustment of personal tickets.In 2019, the number of ticket purchases related to environmental protection passenger transport was 313.380,000 people, a decrease of 6 every year.57%, revenue also follows.The Baofeng Lake Scenic Area to which Zhangjiajie belongs is also in the same situation.After expanding the scope of policy-free tickets, Baofeng Lake’s number of ticket purchasers in 2019 changed 37 each time.89% to 48.890,000 people with an operating income of 4,421.240,000 yuan, a decrease of 34 per year.39%.The number of ticket purchasers and operating income of Yangjiajie Ropeway, Shili Gallery Sightseeing Tram, etc. performed well, increasing the total number of ticket purchasers in Zhangjiajie in 20193.65% to 618.270,000 people.Among them, the operating income of Yangjiajie Ropeway increased by 83.06% to 6464.550,000 yuan.In addition, due to the impact of the new coronary pneumonia epidemic, the nearby attractions, transportation of transportation and hotels in Zhangjiajie were suspended, which led to a serious decrease in the number of tourists received by Zhangjiajie in the first quarter of 2020 and a significant decrease in operating income.In the first quarter of 2020, Zhangjiajie received ticket purchase visitors15.06 million people, an annual decrease of 83.72%; realized operating income of 1090.950,000 yuan, a year-on-year decrease of 79.9%; net profit margin to -3671.780,000 yuan.Zhangjiajie plans to take measures such as strengthening market promotion, strictly controlling costs, and strengthening favorable policy support after the end of the epidemic to minimize the adverse impact of the epidemic on the company.Among them, grasping the separation of the fare of environmentally-friendly vehicles from the tickets of core scenic spots is an important task for Zhangjiajie to plan to enrich the company’s profits.In 2020, Zhangjiajie scenic spots are planned to receive 498 tourists.700,000 people, plan to complete operating income3.6.7 billion.The Dayong Ancient City project, which has been under construction for more than four years, is still uncertain about the opening time. In addition to the adjustment of the ticket price policy, Dayong Ancient City ‘s 2016 deferred income has been reversed.It is understood that the Dayong Ancient City project is a big attempt at Zhangjiajie’s new profit point, but since construction began in 2016, the project has been progressing slowly.The old city of Dayong, originally planned to be occupied and operated in 2018, was not completed until the end of 2019.However, due to the unsatisfactory construction progress of the project, the increase in defects in the construction process, the increase in the cost of the project, and the improvement of business facilities, etc., Zhangjiajie had to increase the investment amount of the project many times.As of now, the total investment of the project has been adjusted to 24.4.3 billion yuan.As of the end of 2019, Zhangjiajie has gradually supplemented the ancient city of Dayong 17.8.9 billion yuan.In 2019, Zhangjiajie Dayong Ancient City Development Co., Ltd. had a net interest rate of 3589.450,000 yuan.Regarding the reason for the late completion of the project, Zhangjiajie explained that due to the cancellation of the Linhe Landscape Building of the original business form of the Dayong Ancient City Project, the project form and tour movement were adjusted accordingly.In addition, because the project is an antique building, in order to fully restore the architectural style of Lao Da Yong, the external decoration process is much more complicated than expected, so the construction progress of the project is slower than expected.Up to now, the main body and exterior decoration works of Dayong Ancient City project have been completed, and the construction of auxiliary projects such as roads and greening is being fully promoted.However, due to the impact of the epidemic in 2020, the follow-up construction of the project and the progress of the control project, and the recovery of the entire tourism market cannot be predicted, so it is impossible to determine the exact time of the opening of Dayong Ancient City.Although the opening time of the project cannot be determined for the time being, it is certain that the market environment faced by Dayong Ancient City after its opening is very different from that before 2018.In June 2019, the Zhangjiajie Eternal Scene Zone, which is affiliated to Songcheng Performing Arts, was officially opened. Four major themes including Dayong Ancient Street, Taoyuan Mystery, Lover’s Sea, and Rotten Apple Family Park have also been implemented.By then, whether the ancient city of Dayong can cope with the test of market competition, this newspaper will continue to pay attention.Sauna, Ye Wang Wang Zhenzhen editor Zheng Yijia proofreading Li Xiangling picture Zhangjiajie travel Weibo screenshot