Wedding market quick freezing, 700,000 wedding enterprises increased by 60%

Wedding market “quick freezing”, 700,000 wedding enterprises increased by 60%
Xiao Zhou, a staff member of a civil affairs bureau in Hangzhou, told the sauna that Yewang was affected by the new coronary pneumonia epidemic, and very few people are currently registering for marriage.In essence, the “quick freezing” of the wedding market poses a huge challenge for small and medium-sized wedding enterprises.Attempted data shows that of the 1912 wedding enterprises that were reset in January-February 2020, companies with a registered capital of less than 1 million accounted for 73%.According to the “Analysis Report on the Current Status and Development Prospects of China’s Wedding Industry in 2020-2026” released by the Secretary General of Zhiyan Consulting, according to the continuous improvement of urban residents’ consumption capacity, it is expected that wedding consumption will maintain a rapid growth trend, which is expected to reach 2021., The national wedding industry market scale increased to 3.37 trillion.But the wedding market still presents a widely dispersed layout.According to enterprise data, as of March 9, 2020, there are nearly 700,000 wedding-related companies in existence every year.Between 2010 and 2019, the number of wedding company registrations has increased year by year. In 2019, the number of wedding-related company registrations reached 278,286, which was 2 in 2018.6 times.From the perspective of registered capital, there are more than 490,000 wedding enterprises with a registered capital of less than 1 million, accounting for 72%, and only 3 wedding enterprises with a registered capital of more than 10 million.9%.In terms of geographical distribution, Shaanxi has the largest number of wedding-related companies, with more than 100,000, followed by Shandong, Jiangsu, and Shanghai.The outbreak of the New Coronary Pneumonia epidemic quickly impacted the wedding market. The number of wedding-related companies registered in January-February 2020 was only 11,546, which was a replacement for the same period in 2019, and dropped by 60%.The industry is cold, and the first to bear the brunt of the small and medium-sized wedding enterprises. Of the 1912 wedding enterprises reset in January-February 2020, companies with a registered capital of less than 1 million have replaced 73%.Ms. Wu ‘s wedding period was originally scheduled for 4 months of antiques, and the impact of the new coronary pneumonia epidemic has been extended. Ms. Wu told the sauna, night net, wedding, hotel, wedding car, dress, styling and photography that have been booked.After the wedding is canceled, all are rescheduled for free, but after the wedding was merged into the second half of the year, the good days have been picked.However, after the outbreak, the wedding market is expected to grow explosively.Officials, Wu Linguang, CEO of Lily Jiayuan also told the sauna and Yewang that the wedding market will grow to a certain extent after the outbreak. Lily Jiayuan will prepare for the wedding season in terms of both publicity and operations.Sauna, Ye Wang Zhang Yanbian editor Wang Jinyu proofreading Liu Baoqing